Give every message a level.
Poppins Light and Regular create room for longer passages. Medium and Bold establish labels and key messages. A small set of weights keeps new materials recognisable.
Brand identityAI SaaS · Creator tools
Textava Identity
A distinctive identity for an AI writing product built around the creator’s own voice. I shaped the mark, typography, colour and imagery around one idea: text that gives life.
Explore the identity- My role
- Brand direction, Logo design, Visual identity, Brand applications
- Platform & tools
- Figma · Brand system
- Delivered
- A recognisable identity across print and digital touchpoints
AI writing platform / product identity
01 / The brand idea
Give raw thought a living form.
AI writing is a crowded category. I started with communication symbols and a lowercase letterform, looking for an identity that could feel precise and human. The exploration connects speech, text and the movement from an idea to something worth sharing.
Early pencil exploration and mark development
02 / Logo system
Build recognition into the smallest detail.
The lowercase wordmark keeps the name approachable. The distinctive opening “t” gives the identity an anchor that can also work on a small digital surface.
The construction sheet makes the relationship between the symbol, letters and surrounding space visible. That consistency matters when the identity moves from a business card to a browser or a launch graphic.
The original wordmark construction
03 / The visual language
A calm foundation. A recognisable accent.
Poppins gives the system a consistent typographic voice. Neutral surfaces leave space for the content, while the cyan-to-violet gradient gives the brand a distinct expressive range.
Typography system
Colour system
Keep the words in focus.
Black, dark surface and light neutrals carry the reading experience. Cyan and violet add emphasis in the gradient, leaving the surrounding composition calm.
Give ideas a visual language.
The mesh suggests thoughts taking shape; the modular illustrations explain practical concepts. Each has a different job, so expressive artwork can coexist with clear information.
04 / Illustration
Make abstract ideas easier to enter.
The modular illustration language gives content creation a physical vocabulary. Familiar objects, depth and a restrained palette connect the expressive brand world to practical product concepts.
Illustration language for product concepts
05 / Applications
Recognisable beyond the logo sheet.
The identity is tested across business cards, workplace materials and digital touchpoints. Consistent type, contrast and the mesh signature connect these surfaces while allowing each composition to serve its own purpose.
Brand identity in context
A consistent identity across print, workplace and product touchpoints.
Your next project
Give your product a recognisable identity.
Send me your idea in your own words. I’ll review your brief and help shape the next step.