Products are hard to compare
People can see the range, but they cannot tell which option fits their needs.
I organise categories, comparison points and product guidance around how customers choose.
E-commerce design
Help shoppers choose with confidence.
Shoppers need more than an attractive product photo. They need to compare the options, understand the details and know what happens after they buy. I design a store around those decisions, from discovery to checkout.
Thrive Shopify Store
Custom Shopify design connecting product choices, buying controls, supporting guidance and the cart.
Explore case studyMore relevant work
Two commerce experiences. Different buying questions.
Thrive shows a Shopify wellness store; EXO shows product storytelling on Webflow. Explore how each experience helps customers understand the offer.
The decisions that matter
What makes a shopper hesitate?
The design starts with what feels difficult today. Here is how I approach the work.
The details arrive too late
Usage, specifications, delivery or returns information is buried away from the purchase decision.
I bring the approved information into the product journey, where it answers the buyer’s next question.
The journey loses its thread
The brand feels considered until someone selects a variant, opens the cart or moves to mobile.
I connect the visual language, product states and cart experience, with responsive checks across the agreed flow.
Your project scope
A store built around the buying decision.
Website projects start at $2,500 USD. Catalogue size, product data, payment and shipping settings, apps and integrations are agreed in the proposal. Platform and third-party fees are separate.
- Collection structure and shopping journeys
- Custom product and collection page design
- Shopify or agreed commerce-platform build
- Product states, cart flow and responsive QA
Working together
Clear decisions at each step.
I review your brief personally. Your proposal sets the deliverables, timeline, investment and inputs before you commit.
Learn how people choose
We review the range, customer questions and the information needed to compare products.
Design the buying path
Approve the collections, product pages and key shopping states in the design review.
Prepare the store
Complete the agreed build and checks with your approved product data, policies and platform access.
Before you start
A little more clarity.
Is every project here a Shopify store?
No. Thrive was built on Shopify. EXO demonstrates product storytelling on Webflow. The platform is named beside each project.
Can you work with my existing products and theme?
Yes. We review the catalogue, theme and constraints before deciding whether targeted improvements or a custom redesign make sense.
Does this include the brand identity?
Brand identity can be scoped with the store. Thrive’s identity and Shopify work have separate case studies so you can explore the part relevant to your project.
Your next step
Give shoppers a clearer path to the right product.
Send your store, product range and the questions customers ask before buying. I’ll review the brief and shape a practical scope.