The identity could belong to anyone
A familiar gradient or AI symbol says little about the job your product does.
I start with the product’s purpose and audience, then explore a visual idea people can connect with it.
AI product brand identity
Give your AI product an identity.
An AI product needs a recognisable character beyond the feature everyone else is announcing. I build an identity around what your product helps people do, with a visual language that works from the first introduction to the everyday interface.
Textava Identity
A distinctive wordmark, expressive visual language and consistent applications for an AI writing brand.
Explore case studyMore relevant work
The AI identity, and the craft behind it.
Textava is the featured AI SaaS identity. Webnem and Thrive are additional brand-system examples from other industries, showing how the same design discipline adapts to a different business.
The decisions that matter
What should people remember about your product?
The design starts with what feels difficult today. Here is how I approach the work.
The launch and interface feel unrelated
The landing page introduces one personality while the app and sales materials suggest another.
I define the type, colour, illustration and application rules that keep the product recognisable across those touchpoints.
The visuals overstate the promise
The presentation feels impressive but leaves people unclear about the actual product.
I connect the identity to an understandable product story, using your approved capabilities and demonstrations.
Your project scope
A recognisable foundation for your launch.
The proposal names the launch assets, applications and source-file handover. Landing-page design, product UX, software development and AI-agent setup are separate scopes that can be connected when needed.
- Product-led creative direction and moodboards
- Logo, colour and typography system
- Illustration or imagery direction
- Guidelines and agreed launch applications
Working together
Clear decisions at each step.
I review your brief personally. Your proposal sets the deliverables, timeline, investment and inputs before you commit.
Find the product’s character
We clarify the purpose, audience and useful distinction behind the product.
Explore the identity
Review the logo directions and visual language in the contexts where people will see them.
Prepare the launch assets
Approve the system and receive the agreed applications, guidelines and source files.
Before you start
A little more clarity.
Do you build the AI product?
This page covers its brand identity. Product UX, a marketing website or AI sales-agent setup can be scoped separately. The proposal makes the boundaries clear.
Can you connect the brand with product UX?
Yes. Textava has separate identity and product UX case studies. We can agree both scopes and keep the visual language consistent across the product.
What if the product is still taking shape?
Share the audience, problem, planned capabilities and what is ready to show. We can define the identity work around the current stage without presenting planned features as live.
Your next step
Give people something distinctive to recognise.
Share your AI product, audience and launch plans. I’ll review the brief and recommend the identity work you need first.